Live demo

Try it: the five-question GA4 dashboard

This is the working dashboard from our GA4 tutorial, running live below. It answers the five questions your team actually asks about the website — where visitors come from, what they read, and which pages turn them into members, registrants, and subscribers. The data is Google's Merchandise Store demo property, so every tile has something to show.

Tiles 3–5 carry a placeholder note: the demo's stand-in events (purchase, begin checkout, generate lead) mark the spots where your association's key events go — membership joins, event registrations, newsletter signups. The setup guide in the kit walks through swapping them, one calculated field at a time.

If the report doesn't load here, open it in a new tab.

What each tile answers

1. Where do new visitors come from? — sessions by source and medium, filtered to new users.
2. Which pages do members actually read? — page path with views and average engagement time.
3. Which pages lead to membership joins? — page path into the join event (placeholder: point it at membership_join).
4. Which pages lead to event registrations? — page path into the registration event (placeholder: point it at event_registration).
5. Which pages lead to newsletter signups? — signup events over time (placeholder: point it at newsletter_signup).

Read the tutorial for the full build: the five questions, data retention, key events, and UTM tagging.

Download the starter kit

The report above runs on demo data. The starter kit makes it yours: the setup guide (copy the template, connect your GA4 property, swap the three placeholder events, share it with your team) plus the tile worksheet for mapping the five questions to your own pages and events. Free with your email — that's how we keep the lights on.