# GA4 Dashboard — Tile Worksheet

Fill this in with one colleague who knows which pages matter. Bring the
finished sheet to the template setup (see setup-guide.md, Step 3).

## Your five questions

| # | Question | Your tile title | Your GA4 key event |
|---|----------|-----------------|-------------------|
| 1 | Where do new visitors come from? | _(keep as-is)_ | — (uses Sessions, no event needed) |
| 2 | Which pages do members actually read? | _(keep as-is)_ | — (uses Views + engagement time) |
| 3 | Which pages lead to membership joins? | | |
| 4 | Which pages lead to event registrations? | | |
| 5 | Which pages lead to newsletter signups? | | |

## Key events (from the tutorial's Step 3)

| Purpose | Your event name | Confirmation page URL |
|---------|-----------------|----------------------|
| Membership join | | |
| Event registration | | |
| Newsletter signup | | |

Rules for event names: plain words your successor understands
(`membership_join`), never `conv_1`. Match the names in GA4 exactly —
they are case-sensitive.

## Pages that matter

| Page | Why it matters | Which tile watches it |
|------|---------------|----------------------|
| | | |
| | | |
| | | |

## UTM campaign log

Keep one line per campaign so next quarter's staff uses the same spellings.

| Campaign | utm_source | utm_medium | utm_campaign |
|----------|-----------|------------|--------------|
| | | | |
| | | | |

## Sign-off

- [ ] Data retention set to 14 months (Admin > Data Settings > Data Retention)
- [ ] Three key events marked in GA4 (Admin > Events)
- [ ] Consent mode confirmed with our web person
- [ ] Template copied, reconnected to our property, placeholders replaced
- [ ] Shared with the team as Viewers